We published a list of twelve questions every business should ask an agency before signing. It seemed only fair to answer them here, before you have to ask.
Four ways to work with us, and you can start small. Month one is understanding and direction, not output. Two named people do the work and you meet both before signing. You own your accounts and files. And you'll get a real number on the first call, not after three meetings.
They build on each other. Most people start with one of the first two rather than committing to something ongoing before they know us.
A few questions about where your brand is and where you want it to go. You get a short read on what we think the actual constraint is — which is often not the thing people arrive asking about.
A short, fixed-scope engagement that produces direction rather than output: positioning, messaging, audience clarity, channel priorities and a plan you could hand to anyone — including another agency.
This exists because the biggest decision in marketing is usually what to say, not how much to post. It also lets you buy something small and finite before deciding whether to work with us properly.
A specific thing, built and delivered. A brand identity. A website. A campaign. A content system. Agreed scope, agreed timeline, a finish line everyone can see.
Strategy and execution together, month after month — brand, content, digital and campaigns moving as one thing rather than as separate purchases.
We keep this deliberately small in number. Two people can hold a handful of partnerships properly, and considerably more badly.
Slower at the start than most agencies will promise you, and deliberately so.
The business, the audience, the market, and what has already been tried and hasn't worked. Then direction: positioning, messaging, and which channels actually matter for you. There is little visible output this month, and that is the point. Anything published before this is a guess.
Strategy becomes something real. Brand work, content, campaign creative — built against the direction agreed in month one rather than against a content calendar invented in a vacuum.
Consistent distribution across the channels that were chosen, not the ones that are easiest. Then the first honest read on what happened, including the parts that didn't work. By the end of month three you should be able to say whether this is working — and so should we.
This is the Megnon Growth System applied to a real engagement: understand, strategize, create, execute, learn, grow.
We don't publish a rate card. Scope genuinely varies, and a fixed price list would either overcharge simple work or underquote complicated work — usually both, at different times.
What we will commit to:
Good marketing isn't done to a business from the outside. If an agency tells you they need nothing, they are either not planning to understand you or being polite about a dependency that will surface as a complaint later.
Ayushi and Ankit. There is no separate delivery team you'll be handed to after signing, because there are two of us. You meet both before you commit, and you keep both. The trade-off is honest: you get senior people on everything, and we can only hold a small number of clients at once. When we're full, we'll say so.
You do. Ad accounts, analytics and business manager profiles are set up in your name with access granted to us — never the other way round. Source files are handed over on request, during an engagement or at the end of one. Nothing about leaving us should be difficult.
We review properly at three months, and we'll say so if we think the strategy was wrong rather than quietly continuing to invoice. Sometimes the honest answer is that the problem isn't marketing. We would rather tell you that and lose the work.
Businesses that know exactly what they want made and need it produced cheaply and quickly. That is a real and legitimate need, and a freelancer or a production studio will serve it better and cost you less. We're built for the situation where the harder question — what should we be saying, and to whom — hasn't been answered yet.
We're also wrong for anyone who wants volume as the goal. More posts is not a strategy, and we'd be bad at pretending otherwise.
Four ways, and they build on each other. The Growth Diagnostic is free and takes a few minutes. A Strategy Sprint is a short fixed-scope engagement that produces positioning, messaging and a plan. A Project has a defined scope and a finish line, such as a brand identity or a website. A Monthly Partnership is ongoing strategy and execution together. Most clients start with a Diagnostic or a Sprint rather than committing to a retainer first.
Month one is understanding and direction, not output. We look at the business, the audience, the market and what has already been tried, then turn that into positioning, messaging and channel priorities. Visible work usually begins in month two. Any agency promising published output in week one is skipping the part that makes the output worth publishing.
No, because scope genuinely varies and a rate card would either overcharge simple work or underquote complex work. What we do commit to is giving a real figure on the first call rather than after three meetings, explaining what drives it, and confirming whether media spend sits inside or outside the fee. If the number is wrong for you, we would rather you knew in twenty minutes than three weeks.